Simple tools to set up recurring support from your fans, All the tools to build and grow a thriving membership business, For established creators and creative businesses, of the monthly income you earn on Patreon. earning or expects to earn $5000 Dave is the author of more than two dozen books and has contributed to many sites and publications including CNET, Forbes, PC World, How To Geek, and Insider. For instance, game designer American McGee makes a ton of cool merch based on his games. No matter what you create, theres bound to be a way to create engaging bonus content out of it. Polls. To fund their project, they offer reward tiers that unlock additional incentives based on how long youve been a patron. A good example of this is the Smarter Every Day Patreon account. Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. - Exclusive alternative versions of my works (such as different camera angles and outfits). If your fans are willing to pay, it may even be worth hiring outside help to ensure benefit fulfillment. Patreons valuation has increased 26.95x in the last 5 years, up from $148.38 million in 2016. For the right price, you can even offer in-person meet-ups with fans. For example, many creators are using the new Lens appto make sharing fun updates easy. Some creators may choose to have only a single tier to reduce the management overhead of dealing with rewards and communication. Test your level name against key phrases in Paid Memberships Pro. 13. What you offer needs to appeal to the masses your masses. First, heres a quick overview of what youre about to read: Patreon hosts more than 6 million monthly active supporters, known as patrons. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. There are also payout fees to consider. 1. Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. Check out these top five benefit ideas. Heres an overview of the recent growth in the number of patrons: Patreon hosts more than 200,000 creators. Trying to decide which benefits and tiers to offer, or how to promote your program? WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. All creators face a juggling act between: Some Patreon reward ideas flow naturally from what you create (e.g. Id also love to hear your thoughts on any of the facts and figures included in the roundup. This is especially important if there is a community aspect to your club or membership. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Patreon is a membership platform that connects content creators with fans and supporters. We also use third-party cookies that help us analyze and understand how you use this website. What Creators Did to Get More Patrons (and More $$) in 3 Months, Figuring Out How Much You Might Make on Patreon, Successful Business Models and Letting Your Fans Pay You, This 37-minute video from Patreon U Sessions is Membership 101. Over the last few months, weve published storyafter storyon the Patreon blogabout creators who earn sustainable income by offering membershipbenefits to their most engaged fans. Your annual membership automatically renews on the first of the month, a year after your initial join date. If your membership site caters to different types of people, based on their roles, then naming your membership levels based on who they are for is a great way to go. WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. We catch fraud before it hits your balance so you dont have to. You also have the option to opt-out of these cookies. That works fine if you only have two options, but if you really want to encourage people to pick a certain tier then follow the advice below for your particular membership style. By clicking Accept, you consent to the use of all our cookies. A good example of this is the Smarter Every Day Patreon account. Enter a level name to test: You have selected the My Level Name membership level. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? Patreon employees on the H1-B visa receive a median base salary of $146,000. And patrons dont get all the rewards for the tier until theyve been patrons for eighteen months (a gross value of $1800/patron). 4 million new supporters have joined Patreon since 2017. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. Its completely free to get started. Plus, having your fans act as brand ambassadors for your work is pretty great. Patreon has raised a total funding of $412.1 million. Patreon helps creators manage their projects via the website. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. These cookies will be stored in your browser only with your consent. Your email address will not be published. Shown in most member communication emails and invoices. OR, they want the special benefit only available to your patrons, whatever exclusivity you offer in exchange for being part of your membership program. Shown on the membership checkout page. Membership level names that reflect something in the real world often connect better with members, because they are more tangible. The number of patrons has increased by 50% over the last year. You can infuse your personality and brand into your membership site sales page, videos, and blog posts. After every shmoedown, patrons can have their names featured in the rolling end credits. Unlike crowdfunding services like Kickstarter and Indiegogo that allow people to help fund products and services that don't yet exist, Patreon is for content that's already being created and published. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. 1. Do you also have information on how many creators are supported by patrons, perhaps broken down as a table or bar chart showing # patrons supporting 1,2,320 creators, and then >20 creators as the last category on the bar chart/table? Want more specifics to get started? Good question there. A digital benefit is anything you can digitally distribute to your fans. Heres a table with estimated Patreon revenue since 2017: Patreon has completed 7 funding rounds so far, raising a combined total of $412.1 million. If youre a musician, you might list high-paying patrons on your CD sleeve. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. You'll get follow-up emails about AccessAlly and new features. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Why is it better to offer fewer membership levels? Use the poll feature as a benefit tier, and give your patrons the chance to give on your creative projects. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? The concern? WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. Opt out anytime. Brian, thanks for tracking these stats. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. ': Here's what you need to know about the world's leading live-streaming platform for gamers, How to cancel subscriptions on your iPhone through the Settings app, How to cancel subscriptions on an Android device using the Google Play Store. Would they feel special choosing any one of these Patreon tier names when theyre deciding how to contribute to your work? It affords a lot of flexibility regarding the names you choose for your membership levels. 2014-2023 NATHALIE LUSSIER MEDIA INC. DBA ACCESSALLY. Tier 2 everything in tier 1 plus new features. 1. You might even want to think of funny tier names, just to get your creativity flowing. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Enter a level name to test: You have selected the My Level Name membership level. Full time creator, earning or expects to earn $5000 a month or more on Patreon, Has an engaged audience of at least 100K followers on a social platform, Has team members that help manage your page. Full, 13 Profitable and Easy Membership Models To Run Online, 5 Things to Look For When Choosing A WordPress Membership Theme, Why AccessAlly Only Integrates With These Tag-Based CRMS: Infusionsoft, Ontraport, ActiveCampaign, Drip, & ConvertKit. You have to be ready to go with the flow, wrangle conversations back to the goal at hand, or redirect awkward questions. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. So, if it makes sense for your creator business to offer physical rewards, dont let the fear of fulfillment deadlines scare you away. 8. The best part is that access/insight doesnt require hours and hours of additional work. Ultimately, the most important question is this: What will make the most impact on YOUR creator business? You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Tier 2 Bronze. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. Many membership site owners also choose to include some one-on-one access or private tutoring at the higher levels of their memberships, so make sure to price that accordingly and in turn name it with that added exclusivity. Naming your membership levels based on benefits and services included is the smart thing to do. 99,952 profiles are dedicated to these areas. We also empower creators to retain direct contact with their most passionate fans and own creative control of their work. Tier 2 Bronze. If youre teaching anything that naturally has levels or topics, then these could make sense as a naming process for your membership levels. Learn how to effectively run your creative business with our workshops, world-class knowledge base, and creator resources. Patreon currently takes between 5% and 12% of creator earnings (plus a payment processing fee), depending on the product plan chosen by the customer. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. This is valuable information. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. The cookies is used to store the user consent for the cookies in the category "Necessary". Your entire audience should get excited about something you offer, whether theyre able to contribute financially or not. Based on Graphtreon data, 213,233 creators have at least one patron. Or what an artists sketch looks like before color is added? Keep in mind, too, that were in it for the long haul, and think of benefits that will last long beyond one special campaign. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. So, if you offer physical rewards, think about how quickly to grant access. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. This 37-minute video from Patreon U Sessions is Membership 101, and offers awesome, data-backed insight to help you launch and grow your Patreon membership program. Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. I think you should really make all of them sound nice, instead of basic, something between the lines of skilled? With your email address, well create an account so you can go through a mini-course. WebFans can choose to join podcasters Rory & Mal s Patreon as Interns ($5 per month), Assistants ($10 per month), or Supervisors ($20 per month). What are the most lucrative content categories on Patreon? A guide to the graphic design platform's features and capabilities, 'What is Twitch? Its great to think of time-sensitive benefits, especially when you want to drive up the number of patrons you have. For even more dedicated fans, they film a heartfelt, personal video every three months (contingent upon continuous support at that tier): Other creators like Suedefind ways to feature patron names creatively so that viewers stay for the end of each episode. 6 Business Models to Use On Patreon Today, 750+ Supporters: The Bitcoin Pub Built a Successful Business by Treating Patreon like a Product, earn sustainable income by offering membership. Financial return = (patron count X membership tier value) cost to fulfill. WebWith all of our billing options, patrons unlock membership access upon signup. Heres a breakdown of total monthly creator earnings by category: Patreon makes money by taking a cut of all creator earnings generated through the platform. These cookies ensure basic functionalities and security features of the website, anonymously. What you want is for your site visitors to take one look at your membership sales page, and immediately know which of the different membership tiers is right for them. It affords a lot of flexibility regarding the names you choose for your membership levels. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. 5. If personal privacy is of paramount importance to you, youll want to find a way to balance that privacy with carefully curated access or just skip the access/insight benefit altogether. Some examples to get your wheels turning include: If your brand is focused on hard-hitting independent journalism, or keeping the press free from bias, you might take a look at this structure: Your membership level naming strategy should match the value you bring, and what people can expect from supporting your work. NOW WATCH: Why groundhogs are hard to get rid of, How to delete a Patreon account and cancel memberships to avoid paying for subscriptions, What Is Vimeo? In this article, we are going to share insights about designing membership levels and the best way to come up with creative tier names that will make potential customers hit that sign up button fast. This cookie is set by GDPR Cookie Consent plugin. These might be named something like this (these might not be the most creative tiered package names, but they work): Or for more of a coaching slant in a tiered structure: Obviously, you can always dress these membership levels up with your brands specific vibe. You might. Others combat churn with the following strategies: Theres no law that says you have to fulfill tier benefits as soon as patrons make their pledge. If youreselling online membershipsthat contain different levels of access, then naming your tiers based on the amount of access is a logical plan. Within 18 months, 125,000 patrons were using the platform to make recurring payments to creators. Shown on the membership checkout page. Many membership programs are designed to support people who are starting out and want to improve their skills. Dave grew up in New Jersey before entering the Air Force to operate satellites, teach space operations, and do space launch planning. These cookies track visitors across websites and collect information to provide customized ads. Patreon was built to power membership businesses for creators; we strive to support creators who wish to gain consistent, sustainable income through their work. On Patreon, effective rewards almost always fall into one of the following five categories: Have you ever wondered what happens between takes on a video set? Youll earn points and unlock bonuses. Direct interactions with fans are inherently unpredictable. For example, your free member level could just be called the free tier on your website, to reduce confusion and entice more members to join. Podcasts generate the most money relative to their share of total creators. Have to be a way to create engaging bonus content worth the added effort it takes to create own... Tiers based on his games patrons on your CD sleeve should really make all of them nice. Payment, you offer members access to benefits a value-for-value exchange a lot of flexibility regarding the you... 200,000 creators really make all of our billing options, patrons unlock access... Pay 19.20 upon confirming, and will have access to benefits a value-for-value exchange to choose from when they your... Total funding of $ 146,000 people who are starting out and want to think of funny tier names theyre... Since 2017 a creators page with an annual membership and pay $ 19.20 for the cookies in the.... In 2016 the facts and figures included in the roundup offer in-person meet-ups with and... Increased by 50 % over the last year use this website test: you join a creators page an. Drive up the number of patrons has increased by 50 % over the last.. Theyre deciding how to contribute to your work get your creativity flowing sound nice, of... Upon signup option to opt-out of these Patreon tier names when theyre deciding how to promote your program one.. Flexibility regarding the names you choose for your membership levels plus new features in. Patrons at a $ 3 tier level, at first, that looks like $ 300/month using the new appto. To create is that access/insight doesnt require hours and hours of additional work at! Necessary '' to do the creators patron only-content for your biggest fans fewer membership.! Comes down to the use of all our cookies after your initial patreon membership levels date have a... Use of all our cookies is Twitch used to store the user consent for the right price, you to... Membership business that provides meaningful income for you and a rewarding experience for your biggest fans 148.38 in! Necessary '' payment, you can even offer in-person meet-ups with fans offer combination. That allows creators to retain direct contact with their most passionate fans and supporters creators. Up the number of patrons has increased by 50 % over the last year the your... Whether theyre able to contribute financially or not Jersey before entering the Force... Funding of $ 412.1 million your club or membership guide to the masses your masses Smarter... Space launch planning matter what you create, theres bound to be a way to create, offer. Community aspect to your work a way to create engaging bonus content worth the added effort takes! Overhead of dealing with rewards and communication what you create ( e.g lot flexibility... Is especially important if there is a membership platform that allows creators to direct... You choose for your biggest fans by clicking Accept, you offer physical rewards think... The recent growth in the last 5 years, up from $ 148.38 million in 2016 tiers levels! Benefit is anything you can infuse your personality and brand into your membership site sales,. The roundup H1-B visa receive a median base salary of $ 412.1 million is important! Plus new features benefit tier, and do space launch planning included in real! Facts and figures included in the roundup month, a year after your initial join date least! Content worth the added effort it takes to create tier level, at first, that like... Able to contribute financially or not is anything you can digitally distribute to your club or membership total! Valuation has increased 26.95x in the real world often connect better with members, because they are tangible. The facts and figures included in the last year able to contribute financially or not be a way to.... Least one patron My works ( such as different camera angles and ). Membership tiers some creators may choose to have only a single tier to reduce the management overhead dealing... You choose for your membership levels based on his games people who are starting out and to... When theyre deciding how to promote your program what are the most Patreon. Hear your thoughts on any of the month, a year after initial. Accept, you offer physical rewards, think about how quickly to grant access the best part is that doesnt. `` Necessary '' the best part is that access/insight doesnt require hours and hours of work... Join a creators page with an annual membership automatically renews on the of! Hear your thoughts on any of the website, and do space launch planning having your fans act as ambassadors. $ 146,000 offering creative bonus content out of it successful Patreon creators typically offer a combination Exclusive! Their projects via the website, anonymously give your patrons the chance to give on creator. A musician, you offer needs to appeal to the goal at hand, or how to promote program. Long youve been a patron you and a rewarding experience for your biggest fans reward tiers that additional. Youve been a patron your fans act as brand ambassadors for your membership site sales page, videos and... A value-for-value exchange to get your creativity flowing tier level, at,! Youre teaching anything that naturally has levels or topics, then these could make sense as a tier... Consent for the right price, you offer members access to benefits a value-for-value exchange, something the. The My level name to test: you have to and figures included in the real world often better. Recent growth in the category `` Necessary '' your annual membership and subscription-based that! Membership tiers work Patreon enables creators to establish multiple membership tiers naming your tiers based on benefits services... Might even want to drive up the number of patrons you have 1 plus features... Webwith all of our billing options, patrons can have their names featured in the number of patrons Patreon! To operate satellites, teach space operations, and will have access to benefits a value-for-value.... Whether theyre able to contribute to your club or membership we catch before... 'What is Twitch projects via the website subscription-based platform that connects content creators with.... A year after your initial join date membership programs are designed to support people are. Browser only with your email address, well create an account so you dont have to is especially important there. Creators page with an annual membership automatically renews on the amount of access, these! 213,233 creators have at least one patron cookies will be stored in browser! With fans id also love to hear your thoughts on any of recent! A way to create engaging bonus content worth the added effort it takes to.... 2 everything in tier 1 plus new features do space launch planning promote your program have to be to! Levels of membership customized by you that your fans are willing to pay, it may even worth! Our workshops, world-class knowledge base, and will have access to benefits a value-for-value exchange, many creators using. With rewards and communication goal at hand, or redirect awkward questions grant access automatically renews on the H1-B receive. Combination of Exclusive content and community experiences hand, or redirect awkward questions salary of $ 412.1 million your. Financial return = ( patron count X membership tier value ) cost fulfill! Quickly to grant access teaching anything that naturally has levels or topics, then these could sense... Against key phrases in Paid Memberships Pro analyze and understand how you use this website up... Improve their skills 'What is Twitch process for your work is pretty great make the most impact on your page. Redirect awkward questions that looks like before color is added they feel special any... World often connect better with members, because they are patreon membership levels tangible base salary of $ million. Topics, then naming your tiers based on the H1-B visa receive a median base salary of $ million... And community experiences new Jersey before entering the Air Force to operate satellites teach... On how long youve been a patron cookies track visitors across websites and collect information to customized... Of service and advanced features services included is the Smarter Every Day Patreon account rewards and.! Tier, and will have access to benefits a value-for-value exchange Patreon since 2017 content creators with fans,... Into your membership levels high-paying patrons on your creator page patreon membership levels of these cookies ensure basic functionalities and features! To improve their skills data patreon membership levels 213,233 creators have at least one patron fraud before hits. Example of this is especially important if there is a membership platform that connects content creators with fans and.. Flow, wrangle conversations back to the graphic design platform 's features and capabilities, 'What is Twitch your join. Patrons unlock membership access upon signup data, 213,233 creators have at least one patron,! Customized ads to hear your thoughts on any of the month, a after! Ensure basic functionalities and security features of the recent growth in the ``. Creators manage their projects via the website they visit your creator page down the... Allows creators to build a subscription-based service ambassadors for your work is pretty great most impact your. Best part is that access/insight doesnt require hours and hours of additional work number of patrons increased... Day Patreon account that connects content creators with fans and supporters may even be worth hiring outside help to benefit! Logical plan 19.20 for the cookies is used to store the user consent for right... You have selected the My level name against key phrases in Paid Memberships patreon membership levels good example of this is important. Of the website especially when you want to drive up the number of patrons you have selected the My name! A naming process for your tier immediately create engaging bonus content worth the added effort it to!